Polaroid's $99 nostalgia-fueled Cube seeks its spot in the GoPro world

The company that first brought the public instant film photography has a low-cost action camera that's about capturing everyday moments, not extreme experiences.

Polaroid's name doesn't carry the weight it used to when it comes to personal photography, but the company's design DNA lives on in the few categories not yet gobbled up by newer technology. Now, as smartphone sensors catch up to digital, the hottest market for camera makers is the one market that's cornered by a single entity, GoPro, which went from surfing camera startup to unstoppable action sports giant. Polaroid thinks it has a solution and its creators call it the Cube.

The first thing you'll notice about the Cube is that it's tiny. It's so small in fact that it looks like a toy. The 35mm-tall device has a squishy button on top and a chrome concave attachment underneath that will fasten the camera to any magnetic surface. Its face contains a single lens that gives it a strange anthropomorphic quality, as if the Cube were the head of a cute, cartoony cyclops ready to record your daily happenings.

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Source (CNet):
http://www.cnet.com/news/polaroid-cube-seeks-spot-in-go-pro-world/