I've just discovered a new term: [size=1.2em]Weasel Words[/size] from the source that gave me 'Measurebator' LOL - Yup, does contain the wisdom worth 'paying it forward' The following posting is talking about photography in general but the, short 'read' would translate into other fields quite well as it is a 'Marketing Tactic' we ALL have encountered at one time or another. But it's the name of it I found funny! To save reading the entire DOC even though it is a very short reading I'll paraphrase it with a quote: "Anytime you see a claim with added words, those words are telling you that there is some other product which is superior, and that the person making the claim is using weasel words to exclude them from consideration" ... source Thanks for looking [acronym=EYE See! "w00d's Photo Musings" LINK to my BLOG][shadow=grey,left][size=1em]w[/size][size=1.25em]00[/size][size=1em]d[/size][/shadow][/acronym] [hr]